Digital health: why we need to adapt business strategies to a new reality

Fuelled by the pandemic, the digital health sector was “on steroids” for the last two years, particularly in the ‘digitalization of the patient journey’ space. Growth has been driven by venture and private equity-supported players entering the market pushing innovation, by strategic partnerships between tech firms and established care providers and by the expectation of a continuing regulatory acceptance. Healthcare, one of the most conventional and regulated industries, is finally in the grip of transformation.