Situation
German publishing group Verlagsgruppe Handelsblatt GmbH & Co. KG (VHB) publishes a range of business media.
With the digital transformation of the media industry being fully underway, the Verlagsgruppe Handelsblatt GmbH & Co. KG (VHB) needed to take the next step into a digital media landscape. As it was unclear what models would be profitable going forward, VHB came to us.
