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Langer Button

Langer Button

Target groupsclearly identified and validated.
Development of a new brandincluding a compelling sales story and marketing concept.
Proof-of-commercial potentialbased on generated leads.
  • Digitalization

Situation

Dartfish is a leading sports analytics company that employs more than 50 people and generated revenue of over €40 million in 2019.

Fortlane Partners conducted a fundraising readiness assessment and revealed the need for a commercial proof of concept before approaching external investors for its client Dartfish. The team then led the validation of potential value pools with new customer segments, developed a sales pipeline and closed an NDA with a potential partner setting up Dartfish for their amazing performance in 2022 and beyond.

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