Situation
Deutsche Telekom AG is Europe's largest telecommunications company with headquarters in Bonn.
German telecoms giant Deutsche Telekom AG has an extensive and versatile range of products, and also innovates in a wide range of fields. Telephony is just one part of Deutsche Telekom. Its portfolio also includes e-marketplaces for specific industries, advertising payment services, media, online shops, data and cloud services. With such a broad portfolio to manage, the corporation needed greater transparency to identify the most promising growth opportunities, notably to identify what prospects.
