It is well known that the rapidly changing customer behavior and the ongoing trend of digitalization will lead to a fundamental shift from offline toward online channels. Additionally, the capital-intensive rollout of new technologies (e.g., fiber rollout, 5G deployment) requires cost reductions, triggering telcos’ intrinsic motivation to shift to cheaper online channels.
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Striving for omnichannel excellence in telecoms
It is well known that the rapidly changing customer behavior and the ongoing trend of digitalization will lead to a fundamental shift from offline toward online channels. Additionally, the…
ArticleCategory
Date
Serge HoffmannAuthor
5 minReading time
- Technology, Media, and Telecommunication
- Digitalization
- Strategy and Growth
